Sneakers | Motion & AI Promo

I received the initial concepts and technical brief from the client and developed the visuals based on them.

The project combines graphic design, motion design, and AI tools.
For video generation, I used RunwayML with a top-tier model, which turned the process into an incredible creative journey. I also experimented with multiple neural tools, including Stable Diffusion, exploring different visual approaches and iterations.

The production involved a large number of variations and revisions, but the final result fully met the client’s expectations. After launch, product sales increased significantly, confirming the effectiveness of the visuals.

My favorite part of the project was motion design, especially creating custom animated product cards, where I had full creative control.